Designing for Better Decisions.

I create products at the intersection of health, behavior, and technology.
Using strategy, UX, and behavioral insight, I design experiences that support lasting change.

WHO IS AMANDA?

Part designer.

Part behavior nerd.

Part health coach.

I design digital products at the intersection of wellness, technology, and human behavior. From building new products to improving complex systems, I’m most energized by designing things that help people navigate real life a little better.

My background in UX, design, product strategy, nutrition, and strength coaching gives me a different lens—one rooted in both systems and people.

How I work

Product Strategy

I help define problems, shape opportunities, and turn ideas into thoughtful product decisions—whether building something new or improving what exists.

Experience Design

I create intuitive, end-to-end experiences grounded in user needs, systems thinking, and the details that make complex products feel simple.

Behavioral Insight

Drawing from both product and coaching, I bring a behavior-change lens to habits, decision-making, motivation, and long-term engagement.

Wellness Innovation

I’m especially interested in products involving nutrition, movement, personalization, and digital experiences that support healthier everyday choices.

Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies

Let’s Connect

Interested in collaborating, talking product, or learning more about my work? Reach out for a copy of my resume, project inquiries, or just to say hi — I’d love to hear from you.

mandihoffman@gmail.com